Vistadash has been chosen by the National Automobile Dealers Association to power the organization’s digital 20 Group analytics platform.
The Vistadash platform provides automotive digital data warehousing, as well as valuable insights to dealers who use the software when managing their digital presence.
“The goal of our relationship is to help dealers analyze their digital marketing metrics and produce more meaningful insights, helping them to better understand the digital landscape,” said Dan Moore, president of Vistadash.
“NADA education is aimed at driving dealership success,” said NADA 20 Group Consultant and Digital Analytics Specialist James Dodd. “The goal of our education is to offer dealers the best practices and tools, including financial, digital and operational analysis tools, that will enhance their performance financially and operationally.”
NADA selected Vistadash as its digital data provider given its ability to organize 20 Group members’ Google Analytics metrics, by tracking consumer engagement on a dealer’s website. With Google Analytics 4 coming next year, NADA and Vistadash look to further educate dealers on how to properly set up and categorize metrics that provide predictive outcomes.
“The relationship has great synergy,” says Moore.
“Vistadash provides a tool that enables NADA 20 Group members to spend more time solving problems and less time chasing data.”