VistaDash was developed with the understanding that dealerships needed a better, more efficient way to track and measure the success of their marketing efforts. This is the brainchild of automotive digital marketing expert, Brian Pasch and his team because he believes that dealerships should be able to hold vendors accountable and should be able to figure out if their work is actually engaging customers—not just moving the needle. It’s built with the help of feedback from dealerships across the country.
You will finally have the ability to hold your vendors accountable on what they promise to deliver. VistaDash assesses new metrics like Button-Click-Ration (BCR), Cost-Per-Engagement (CPE), Zero-Engagement-Per-Page (ZEP), Engagement Per Session (EPS), and Form Completion Rates (FCR). There’s no other marketing tool that is offering this kind of tracking.
VistaDash gives you the ability to determine which campaigns aren’t worth the money you’re spending on them, and in turn, saves you time and money by allowing you to focus your marketing dollars where they can do the most good.
VistaDash is like a ninja, it’s monitoring and recording valuable information—even when you can’t see it. It aggregates all of your data and can track the engagement going on in your campaigns and on your website without any disruptions. What you get is a powerful arsenal of information with support from our team of specialists, all in one place, which allows you to be more dynamic with your marketing budgets.
The People Behind The Product
VistaDash was developed with the feedback of dealers across the country. VistaDash is a vendor neutral company created to help dealers manage their human resources, processes, and marketing investments.
The VistaDash software platform is a stand-alone product that is open to any dealership. VistaDash is designed to be the standard for automotive data warehousing providing valuable insights to the dealers who use the software.
VistaDash is run by a team of account managers, automotive consultants, programmers and web know-it-alls. We’re here to help our customers understand how to best utilize the service and get the most out of their subscription.