Napa Valley, CA (May 22, 2017) VistaDash, an independent, automotive SaaS platform allowing dealership managers to quickly inspect, visualize, and manage their sales and marketing metrics, is pleased to announce the addition of two key members to the VistaDash team, Catilin Ott and Micah Birkholz.  Ott and Birkholz, both coming from extensive backgrounds in the automotive industry, will be driving the VistaDash Account Management team to help deliver strategy and results to its expanding clientele.

Joining VistaDash from Lithia Motors Group, Inc., a Fortune 500 company located in southern Oregon and one of the largest automotive retailers in the United States, Catilin Ott directed digital strategy, analysis, and consulting.

“During my tenure at Lithia, I used many tools for digital analysis but none compared to the level of insight and integration that we experience with VistaDash,” she stated. “I am proud to have partnered with the team four years ago for our performance reporting, and I am excited now to be a part of this company.  I look forward to continuing to evolve this platform so that we can grow and change based on the needs of the industry and our dealership partners.”

With experience from industry giant Cox Automotive, Birkholz’s expertise in educating and training dealerships to improve performance directly aligns with VistaDash’s mission to help dealers make sense of their data.

VistaDash is a positive disruption in sales and marketing data reporting— an industry first that combines efficiencies with visionary leadership,” he stated. “When I saw the earliest of iterations years ago I knew this was a product to be a part of, and now I am proud to be here helping dealers save time and money.”

Dealers using VistaDash gain a competitive edge by having the ability to proactively monitor hundreds of metrics that could otherwise go unnoticed, giving dealers the ability to inspect the quality of their marketing investments in seconds. The addition of Ott and Birkholz was announced by VistaDash President, Dan Moore, at the 2017 Digital Marketing Strategies Conference—an event aimed at helping automotive dealers create a market-dominating strategy for the year ahead.

“As I work to grow and evolve VistaDash, I knew I needed to have the best of the best on my team to ensure that our clients are delivered top-notch strategy and expertise” said Moore. “Cat and Micah extremely talented and knowledgeable individuals, and I look forward to applying their diverse industry experience to VistaDash.”

Automotive professionals interested in learning more about VistaDash can call (732) 450-8200 for more information. 

About VistaDash 
VistaDash is a comprehensive visual aid and vendor-neutral data warehouse that gives dealerships the ability to consolidate and simplify reporting and measure the quality of their online marketing campaigns through the new engagement metrics established by Founder, Brian Pasch. Its clear, user-friendly interface displays all the latest data trends, allowing users to quickly and easily analyze information and encourage smarter marketing decisions. VistaDash brings in data from integrated marketing partners using API technology, allowing VistaDash to automatically update and display the most current data. For more information, please visit