Affiliation will bring greater marketplace transparency to dealers.

Vistadash, the premier marketing intelligence tool for the automotive industry, today announced it was selected as a Trusted Provider by the Power Information Network® (PIN), a business unit of J.D. Power. The integration will allow Vistadash to provide their dealers with the transparency they need to drive better business decisions.

With a mission to support retailers by providing key insights into their surrounding markets, PIN has more than 25 years of experience collecting and aggregating transaction data that, in turn, is shared with retailers to help them better understand their local market. PIN is based on real-time transaction-level data for new and used vehicles collected from more than 15,000 dealerships nationwide.

“With dealers investing more in their marketing strategies, they are also demanding a higher level of data transparency,” said Dan Moore, President of Vistadash. “Using Power Information Network data enables us to bring an even greater degree of marketing intelligence for automotive retailers.”

With feedback from dealerships nationwide, Vistadash was developed in 2015 to create an efficient and transparent way for dealers to gauge the success of their marketing efforts. Using new engagement metrics developed by parent company, PCG Companies, Vistadash is an industry leader in marketing intelligence by providing dealers with the key data insights that determine the quality of their automotive marketing campaigns, based on conversions, to encourage smarter business decisions.

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