The social media sensation of the 2013 Digital Marketing Strategies Conference (DMSC) and the 2013 NADA Convention was a newcomer named Roy; the popular mascot of ROIBOT Software LLC. Dozens of photos were created with the adorable robot associated with a new product unveiled at the automotive conferences.

ROI-BOT™, a new software tool for car dealers to manage all their vendor data from a single login, conducted a photo contest during two popular automotive conference held back to back in Orlando Florida. Automotive professionals submitted their creative photos and videos with a chance to win a $500 cash prize.

Peter Saydak from the Dilawri Group in Canada emerged as the winner of the ROI-BOT™ Photo Contest with his humorous video roi-bot-videocompilation entitled “Life of Roy.” The submissions for the contest as well as the winning video can be viewed at: http://www.roi-bot.com/roi-bot-photo-contest/

The ROIBOT Software booth was a popular destination at the 2013 NADA Convention as dealers requested demos of the new software tool. Dealers agreed with the premise behind the innovative product.

“I have too many logins to access my marketing and operations data. ROI-BOT™ gives me a single login to see critical data that will help me run my dealership more profitably. I will definitely be looking at my vendor data more often now,” commented Steve Camp, Executive Manager at Lisle Auto Group.

“I’m committed to integrating results from our automotive website platform and chat solution into ROI-BOT™,” stated Joe Gillespie, CEO of Dealer eProcess. “We have a robust backend software platform but I love the idea of rolling up executive level metrics into ROI-BOT software. It will get more Dealer Principals and Managers seeing the value of our products on a regular basis.”

ROI-BOT™ integrates dealership vendor data into one easy to access dashboard highlighting website analytics, chat service, call tracking results, social media engagement, online reviews, Google Adwords, Facebook, Twitter, CRM metrics, and dozens of popular software products used by car dealers. To get a demo of ROI-BOT™, contact Matt O’Such at 732-450-8200.