News
Is Last-Click Attribution Blinding Your Marketing Decisions?
More often than not, a few different campaigns lead to a consumer’s conversion. But Google only gives credit to the last campaign they clicked on before the goal was completed. A conversion is when a consumer completes a desired action or goal such as a dealership...
4 Steps to Follow to Optimize Your Leads
Dealers are spending more and more on new leads, but what if I told you that you could sell more using the leads you already have? Every dealership has a sales process, but more often than not, it isn't followed. Most dealerships fail to consistently train on their...
Content to Increase Your Dealership’s Organic Traffic
Awareness, consideration, decision: the three stages of your consumers' buying process. Many websites focus on the decision stage, loading their website with exclusive offers and elite customer service to draw shoppers to their dealership. The consideration stage, the...
3 Tips for a Better Dealership Website
Almost all consumers turn to the internet before stepping foot inside a dealership, so your web presence is more important than ever before. To engage the modern shopper, dealerships must adapt to meet their evolving needs—which means providing the most relevant...
Automotive Engagement Conference Tour to Begin in Atlanta
VistaDash, in conjunction with its parent company, PCG Companies, is pleased to announce that the first location of the Automotive Engagement Conference Tour will be Atlanta, Georgia. The event will be held on March 23, 2017 at the Marriott Century City Hotel. The...
Dan Moore Named New President of VistaDash, Will Lead Growth
EATONTOWN, NJ, February 2, 2017 – VistaDash founder, Brian Pasch, welcomes Dan Moore as the company’s new President. Moore will lead the cloud-based software company’s expansion as the automotive industry embraces the trustworthy data analytics, insights, and website...
3 Reasons to See VistaDash at NADA
NADA100 is right around the corner, and with the best in the industry in attendance, it is crucial to optimize your time and plan your trip. So how do you decide what is worth seeing at the auto industry's largest convention? First, ask yourself what you want to...
The Automotive Reporting Dashboard Changing the Game: A Look Inside the Experience
In the automotive world, there is measurable data everywhere you look. While it’s all important, it can be tough to keep track of at times. Logging in to check bounce rates on your email campaign on one site, then having to log into another to check your impressions...
Dealer eProcess API Integration Enhances VistaDash Platform
Eatontown, NJ – December 19, 2016 – Industry leading reporting dashboard, VistaDash, is proud to have Dealer eProcess as an API Integration Partner. Dealer eProcess specializes in responsive websites; featuring advanced VDPs, inventory-based search ads, their renowned...
CarNow Completes Certification for PCG Engagement Project
“The CarNow customer engagement platform now records consumer engagement events in Google Analytics to allow dealers using VistaDash to calculate Cost per Engagement for all online marketing investments. CarNow advocates marketing transparency and has joined with PCG...