The goal of your website should always be to provide an engaging user experience. It’s the best way to draw customers in and send them through the sales funnel. The digital age has also made shoppers impatient. A slow-loading site can stop a promising lead dead in its tracks, yet many dealerships aren’t checking in on their site speed. This is becoming more vital considering how many people are visiting your site via a mobile device—not to mention that Google also factors it into search results.

Signs of Slow Site Speed

There are a few things you can look out for to see how your site is loading:

Check Your Phone:

Things may look fine on your computer, but it can be a far different experience for mobile users. Always make sure to check your site on a phone because they can’t hide the issues the same way a computer does. It can be a good practice to see if your content loads properly on a smartphone or if it takes a long time. If it’s loading slowly, then you may need to go resize your images or utilize any mobile-friendly tools your website management system provides.

Google Search Console Lets You Know:

If you aren’t using Google Search Console, go do it as soon as you finish this article. It provides a free information that can help you learn more about your website. You can check your current page load times and compare them to past times to try to figure out where things started to get slow. You can go further with VistaDash’s capability to measure engagement metrics by keying in on where visitors are getting stuck so that you can correct the issue.

How Can I Fix My Page Load Time?

There’s no need to fret if you go through these steps and you find out you’re having site speed issues. Here are a few quick things you can do to help boost it without calling in a bunch of expert programmers.

Image Size:

You have a great high-resolution photo and you want it on your page, but what you may not realize is that the photo can be a problem if it’s not sized properly for your site or phone. You should always resize photos before you upload them to your site to avoid this common cause of slow page loads. Don’t resize it after it’s loaded, because the browser will still have to load the entire image. Just imagine what that will do to the mobile version…

JavaScript and Stylesheets:

These are very important to any website that you want to be responsive and look modern. However, if you have a ton of it crowding the page, it’s going to slow things down quite a bit. You can have your JavaScript and CSS load in external files to lighten the load. This will make a big difference because it allows the browser to load one file at a time instead of every time someone lands on each page of your site.

You can request a free demo of VistaDash if you want to see how it can help you improve your user experience through the use of new engagement metrics that measure the quality of your traffic—not just the quantity. Contact VistaDash today to get started.