Stealth Shopper, the tool that lets dealers see the communication that’s really happening with online customers, is now integrated into ROI-BOT.
Stealth Shopper by Driving Force Automotive has made it possible to monitor the interactions that sales employees are having with Internet car shoppers. Driving Force has made it easy to simply monitor the quality and effectiveness of communications in one place and provide dealers with a scorecard of their results.
Jeff Wardwell, President of Driving Force Automotive, knows that each vendor login makes it that much harder for a dealer to login and view this vital information.
“The complexity of digital marketing for auto dealers is increasing so rapidly,” said Jeff Wardwell. “It’s getting harder and harder to sift through all the available information to determine what efforts, systems and processes really move the needle. The additional challenge is monitoring these numerous efforts. So many logins, tool boxes, learning curves, etc. For most it’s much too much! Enter ROI-BOT. One drawer in the tool box to open to access all the analytics dealers need to understand what is working and what is not.”
Customers of Driving Force will be able to see the effectiveness of their online communications and how Internet leads are handled right in ROI-BOT.
“We are thrilled with the integration of our Stealth Shopper digital mystery shopping data into ROI-BOT. This will give dealers a much more complete picture of their digital marketing strategies at work. Telling them which efforts gain more opportunities and what processes gain the most sales. ROI-BOT provides dealers a One-Stop-Shop to understand what is truly helping them sell more cars,” said Wardwell.
Dealers can see this information in person at NADA 2014 by stopping by Booth 7218. For more information, please call 888-710-2249.