“I’m on the floor all the time, but as long as I’m setup to receive my Vistadash alerts and scorecard via email each week, then I can stay on top of everything. This tool has really evolved. I’m excited.”
By having the information in one spot I find myself finding actionable items on things that I might have easily forgotten to check if it had not been served up to me in an easy to understand format.
“The tools that are currently available to car dealers to measure the effectiveness of their digital marketing are very limited in their scope. While using Google Analytics to measure the engagement of traffic to your website by the number of SRP and VDP views that are generated has value, it doesn’t tell us enough to make good business decisions as to the effectiveness of that advertising source… By using Vistadash, and the new metrics that Brian has created, our dealerships can finally see the true quality of the traffic that we are generated. This has already allowed us to change the deployment of our digital advertising resources from low engagement sources, to those that have high engagement, and completely eliminate those that create zero engagement.”
Before Vistadash, I spent a lot of time looking at different tools to get a picture of the health of our digital marketing. Now I can see most of it in a snapshot and pin point areas that need improvement. Now I can look at our marketing strategy in terms of the individual dealership and the whole automotive group.