NADA100 is right around the corner, and with the best in the industry in attendance, it is crucial to optimize your time and plan your trip.
So how do you decide what is worth seeing at the auto industry’s largest convention? First, ask yourself what you want to achieve this year. If selling more vehicles while spending less on digital marketing is on your list, you’re in luck—VistaDash was designed to empower dealers with the knowledge and skills to do just that.
With revolutionary new additions and capabilities, VistaDash is the must-see product of NADA100. Still not convinced? Keep reading to find out why you should see VistaDash at NADA.
Reporting Made Easy
VistaDash allows dealers to see their Google Analytics, social media, internet reputation, search engine marketing (SEM), and search engine optimization (SEO) data all in one location.
You don’t have to log into all of your vendor’s websites and pull different reports to view all of your data, it’s all in one place with one login. You don’t even have to log into your Google Analytics account and build filters to find out your total VDP’s and SRP’s. It’s all in a clear, easy to read dashboard in VistaDash.
If you have multiple stores, no worries—all stores can be added and viewed separately or collectively in the enterprise dashboard as shown below.
Using the Insights tab, you can go through all of your data and choose the information you want to pull into a report, which can then be easily downloaded. These reports can compare your month-over-month data to see how you have done over the past year and determine which digital efforts are working and which ones are not.
Inspection Made Easy
VistaDash has an easy-to-read dealer scorecard that shows dealers how they are doing based on their goals and how they prioritize those goals. On the scorecard, each campaign will be displayed with a red light, yellow light, or green light. If a campaign is displaying a red or yellow light next to it as shown below, you can easily inspect the campaign to determine why its not meeting your goals.
The scorecard enables dealers to easily follow-up on their digital efforts, determine which strategies work the best, and spend their marketing budget more efficiently.
Budgeting Made Easy
The most recent innovation in the reporting platform is the ability to see which campaigns are working to sell more vehicles, not just create more traffic. VistaDash now allows you to track your Cost-Per-Engagement (CPE), Zero-Engagement-Per-Page (ZEP), Engagement Per Session (EPS), and Form Completion Rates (FCR).
Using the Cost-Per-Engagement metrics, you can determine which pages and campaigns have too high of a cost based on the engagement results and utilize the given ranges to reference a normal cost. There are over 40 different metrics, such as scrolling down a page or clicking on an image, to conclude whether or not a visitor engaged.
With the Zero-Engagement-Per-Page data, you can see what percentage of your traffic has zero engagement so that you can stop paying for that traffic. Many times, pages with high ZEP percentages are experiencing a great deal of bot traffic, but it could also simply mean that the page doesn’t give visitors the information they are looking for.
The Engagement-Per-Session feature shows you how much engagement you receive from your newsletters, email campaigns, and social ads so you can test templates and messages and find the most engaging method for your audience.
To increase the number of lead submissions, the Form-Completion-Rate metric determines how many people clicked vs. how many people completed an action. This empowers dealers to test different form layouts, trade-in evaluations, and much more to ultimately implement the most engaging tools on their site.
At the convention, locate booth 1261 and ask a team member about VistaDash—this will be your first step in making smarter marketing investments and achieving a more effective digital strategy.
These new metrics will be formally announced at NADA. To be among the first to see them in action, call (732) 450-8200 and schedule a demo of VistaDash today!